My YouTube channel has become a bit of a burden.
With my focus in my life moving toward wanting to share mindfulness and positivity in fun ways with people online, through music, writing and vlogging, I want to have my online presence dedicated to that. I’ve never wanted to be ‘famous’ or have some kind of internet persona; I’m just the guy who makes the stuff. It’s the stuff that’s important.
Sometimes I’ll meet people and I tell them that I run a daily YouTube show about mindfulness and positivity, as I have been for the last month or so. I tell them I get about ten thousand views on every video and they respond impressed and encouraged. Then they go to that channel and see a bunch of weird stuff: an audience of nearly a million that have mysteriously disappeared, a series of videos about Twilight from six years ago, a bunch of animated songs about Doctor Who, a video of me wandering around Walmart that has over three million views, and plenty of other things that are great fun, and that I’m very proud of, but aren’t really me anymore.
It ends up feeling like I’m dragging around this strange mausoleum to everything I used to be. I don’t want that. I want to have a presence online that represents my values now: music, mindfulness and fun. There’s no need to constantly extend this nine-year feed of content instead of just throwing out a life raft and venturing somewhere new.
Today I uploaded my last video to my channel and I started a brand new one. It’s exciting to have a new channel that is starting from scratch. It’s allowed me to do some things over, like having a channel with no advertising, so I can just do it for the love of it like I used to in the early days. It’s nice to have an audience of new active people that’s building instead of shrinking, people who are subscribing fully aware of what to expect, instead of bemoaning the changes and my unwillingness to ‘be funny like I used to be’. There is no ‘used to be’ now, because this is day one.
If I’m lucky I’ll have about ten thousand regular subscribers and contributors to this new channel, rather than nearly a million empty or angry ones, which would create a wonderful positive atmosphere for my work going forward :)
If you’re interested in following my new project, all the new links and details are in today’s YouTube video, right here. My old channel will still be there, just inactive, for people to watch the old videos if they want to. For me, though, it’s long past time for me to move on from ‘nerimon’.
We’ll speak again this weekend – I’m releasing a new song that I adore and think you will too. <3 Much love, Alex x